منابع مشابه
Consumer Persuasion: Indirect Change and Implicit Balance
The present research examines two main issues relevant to consumer persuasion: (1) whether automatic evaluations can change (both directly and indirectly) in response to verbal ads that engage deliberative information processing activity, and (2) whether such messages can result in spreading activation of implicit change that is consistent with balance principles. The first study showed that au...
متن کاملConsumer psychology: categorization, inferences, affect, and persuasion.
This chapter reviews research on consumer psychology with emphasis on the topics of categorization, inferences, affect, and persuasion. The chapter reviews theory-based empirical research during the period 1994-2004. Research on categorization includes empirical research on brand categories, goals as organizing frameworks and motivational bases for judgments, and self-based processing. Research...
متن کاملImpact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy
Online vendors expand significant efforts in attracting consumers to their websites. However, once a consumer lands on a vendor’s website, a more challenging task is to convince her/him to actually transact with the website by purchasing products. This research-in-progress study draws on the elaboration-likelihood model (ELM) to develop a theoretical model for the impacts of different persuasio...
متن کاملStyle Versus Substance: Multiple Roles of Language Power in Persuasion
This research explores how message style influences persuasion in conjunction with message substance. Using the elaboration likelihood model, the study operationalizes message style as language power and message substance as argument quality, then considers the multiple roles language power can assume in persuasion. The authors investigate whether language power acts as a (a) central argument, ...
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ژورنال
عنوان ژورنال: International Journal for Innovation Education and Research
سال: 2016
ISSN: 2411-2933,2411-3123
DOI: 10.31686/ijier.vol4.iss10.608